The Setup: Why We Ran This Test
Bulk email pricing is a minefield. Every provider hides fees, buries overages in footnotes, and markets "free" tiers that expire the moment you start growing. So we did something simple: we signed up for 8 services, uploaded the same 100,000-email list, and hit send. Then we counted every dollar.
⚠️The shocking result: Mailchimp charged us $130. AWS SES charged $10. LoomiMail charged $11. Same delivery infrastructure. 12x price difference.
The Complete Price Breakdown: 100K Emails
| Service | 100K Emails | Per 1K | Hidden Fees | Verdict |
|---|---|---|---|---|
| LoomiMail | $11 | $0.11 | None | ✅ Best Value |
| AWS SES (raw) | $10 | $0.10 | Dev setup ~$200/hr | ⚠️ For developers only |
| SendGrid | $89 | $0.89 | IP warmup extra | ❌ 8x overpriced |
| Brevo | $95 | $0.95 | Daily sending limits | ❌ 8.6x overpriced |
| Mailgun | $175 | $1.75 | Dedicated IP extra | ❌ 15x overpriced |
| Klaviyo | $150+ | $1.50+ | Contact-based pricing | ❌ Ecom-only |
| ActiveCampaign | $200+ | $2.00+ | Automation locked | ❌ Enterprise pricing |
Why Is LoomiMail So Cheap?
LoomiMail is built directly on top of AWS SES - the same email backbone that Amazon uses to send billions of emails. The difference is that LoomiMail adds the missing dashboard, analytics, list management, and bounce handling that raw SES lacks. You get the delivery engine of a $200/month platform at $11 for 100K emails.
- No middleman markup - you pay AWS SES rates directly
- No contact-based pricing traps (unlike Mailchimp, Klaviyo)
- No monthly subscription - pure pay-as-you-go
- Includes: analytics, bounce handling, list management, drag-and-drop editor
The Hidden Fee Nobody Warns You About
Every bulk email service has a "gotcha". Mailchimp's is contact-based pricing - you pay for stored contacts even if you never email them. SendGrid's is IP reputation - you pay extra for dedicated IPs to avoid shared blacklists. Brevo's is daily sending limits that throttle your campaigns.
💡LoomiMail's pricing model: One-time setup fee + pay AWS SES rates directly. No contact limits. No daily limits. No IP fees. No subscription. You only pay when you send.
Volume Comparison: Where Savings Stack Up
| Volume | Mailchimp | SendGrid | LoomiMail | Your Savings |
|---|---|---|---|---|
| 10K emails | $13 | $9 | $1.10 | Up to $12 saved |
| 50K emails | $65 | $45 | $5.50 | Up to $60 saved |
| 100K emails | $130 | $89 | $11 | Up to $119 saved |
| 500K emails | $650+ | $445 | $55 | Up to $595 saved |
| 1M emails | $1,300+ | $890 | $110 | Up to $1,190 saved |
Calculate your exact savings with LoomiMail
Join thousands of businesses sending smarter with LoomiMail
Get Started FreeWho Should Use LoomiMail?
- E-commerce stores sending order confirmations and newsletters
- SaaS companies sending transactional and onboarding emails
- Agencies managing bulk campaigns for multiple clients
- Startups that need enterprise delivery without enterprise pricing
- Any business currently paying Mailchimp, SendGrid, or Brevo
The Verdict
For pure bulk email sending to opted-in lists, LoomiMail is the clear winner on price. You get AWS SES delivery quality, a proper dashboard with analytics, bounce handling, and no subscription trap - all for $11 per 100K emails. The next cheapest comparable service is SendGrid at $89. That's an 8x price difference for the same emails.